Today’s marketers are being presented with a difficult challenge: how to deliver personalised, data-driven campaigns while respecting users’ privacy. In this session, top Australian brands will share how they are navigating the journey towards digital marketing maturity in a privacy-first world. Hear how focusing on technology, data and organisational change can responsibly deliver effective relevant, and meaningful marketing and build user trust. This session features Google, Samsung...

Managing Director of Google Australia and New Zealand, Mel Silva, shares how a user-first approach to privacy can help brands earn and maintain trust with users around the world.

By the end of 2019, 5G commercial networks will be widespread the world over. Join Mark Melling, Head of RYOT EMEA, the Oscar-nominated studio specialising in virtual and augmented reality, as he discusses 5G’s promise of a new generation of connectivity and the technological evolutions that will shift how human beings live, work and play. Mark will discuss how this revolutionary tech will impact the advertising world, and favour the brave.

Having weathered the digital revolution and its many challenges, modern publishers are prioritising innovation and forward-thinking as they blaze a trail into the next era of content creation, monetisation, and delivery. Featuring Salesforce, B&T, Australian Community Media, News Corp Australia and Twitter.

At Cannes 2018, Keith Weed, the world’s most influential marketer, cast doubt over the industry when he called for urgent action against Influencer fraud. So why then has the former Unilever CMO suddenly risked his reputation to invest in an Influencer Marketing platform? Join TRIBE Founder Jules Lund, and a global marketer for a dynamic, yet thought-provoking look at the recent breakthroughs of this nascent industry.

If you’re tired of hearing the same sugar-coated advice, sitting back and listening to this session will be a welcome change. Hear some hard-hitting advice from marketers and leaders at the top of their field as they share their moments of failure, frustration, and perhaps even the occasional smile, as they look back on where they’ve come from and how they got to where they are today. Featuring Alexandra Sloane, Head of Marketing, ANZ at Facebook, Edwina McCann, Editorial Director at Vogue...

Mark Ritson, from Melbourne Business School, reviews some of the current big questions in branding and provides a series of unpopular, and frankly at times devastating and miserable conclusions.

Sharing learnings from The Marketing Academy Australia ‘purpose’ module, you’ll learn from founder Sherilyn Shackell on how to rediscover the joy in life and work, how to avoid getting stuck on a never-ending treadmill of soulless endeavour and how an ancient Japanese philosophy might provide the secret to living an extraordinary life. The session is accompanied by searing honesty, humour and a fair amount of profanity.

We are witnessing a shift in device-centric targeting to human targeting - putting the focus on human behaviour, inspiration and emotions. It is no longer just about meeting targeting demands, but about striking emotional chords and effectively resonating with your consumers - the humans. This debate will explore this concept of how to unfold your data, utilising it effectively to communicate with your core demographics and their passions while driving return on investment. Featuring CNN,...

The social media phenomenon is here to stay. Running your own organic content is a must and engaging outside influencers has become a core strategy for growing your audience and driving purchases.

Australia is facing calls to adopt a GDPR-style privacy code. Will these restrictions advance digital marketing and improve the advertising experience? Featuring OpexX, GroupM Programmatic Services, Verizon Media, Dow Jones and JW Player.

By 2023, digital-out-of-home (DOOH) is expected to make up nearly 30% of all OOH spend globally, a market that reached nearly $31 billion last year. With the rise of automation, advertisers and media owners benefit from the unification, efficiency and increased value of premium inventory. Hivestack Managing Director Matt Bushby and Verizon Media’s Greg MacDonald discuss the rise of emerging channels, the tools available to advertisers and the revenue opportunities for media owners.